Project description: Create brand identity for BeachX Multi-Vendor Marketplace who sell “health and happiness” products.

Challenges:
1. Develop a logo that conveys the idea of healthy lifestyles and outdoor living.
2. Identify with the brand’s target market, ie. high-end consumers who are willing to pay premium prices for premium goods and, most importantly, premium service.

Deliverables included: Primary Logo, Colour & Font Systems, Brand Guidelines, Website Home Page Mockup.