Australian Motors – Give Away Campaign
Project description: Australian Motors run a Give Away campaign in 2019. Dealerships participated: The Great Great Guys; Australian Motors Corporate Vehicle Dealer; MItsubishi; Suzuki in the City; Isuzu UTE.
Challenges:
1. Develop 2 campaigns that share the same style (Buying and Servicing cars).
2. Incorporate Australian Day symbols so that the campaign is recognised and mentally associated with the national holiday.
3. Vary the amount of detail included in the advert depending on its shape and format.
Deliverables included: Campaign logo; Printing materials, including banners and registration forms; Carousel / Stories Ad; Banners for 4 dealership websites; Images for Facebook posts.