Client: ESAB, a world leader in the production of welding and cutting equipment and consumables.

Brief: Develop badges for an annual conference for distributor managers held in April 2019.

Challenge: Display wide industry coverage while being limited by a small badge size.

Solution: Multiple industries are conveyed by corresponding constructions, buildings and machinery such as a wind turbine, an excavator, and a factory. In addition, people of multiple nations indicate that this is a multi-national company.